Luca’s job is to connect product and marketing to give users the best value proposition in the health and fitness category. ![]() He leads the Running Growth squad with the goal of growing the Adidas Running app. ![]() Today’s guest is Luca Stefanutti, Head of Product Marketing at Runtastic. Runtastic diventa Adidas Running e cambia aspetto su Android e iOS 25 Settembre 2019 66 Runtastic si aggiorna su Android e iOS e diventa adidas Running by Runtastic. There is a way to solve this problem and achieve a high level of engagement – launch a higher purpose campaign to let people do something for their environment, local community, something that will make them feel good and, at the same time, help an app brand to achieve its marketing objectives. Because of such a variety of options they’re bombarded in their Instagram / Facebook feeds, inside apps, on websites and of course on YouTube and Google, it is hard to expect a level of engagement app brands need from them to increase their sales. Fact – people are tired of ads, especially on mobile.
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